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Archive for the ‘Marketing’ Category

4 Ways to Get the Most Out of Your Facebook Advertising Campaign

It’s hard to believe that Facebook has been a part of most of our lives for nearly a decade. What was once a simple communication and photo-sharing channel has evolved into a social and technological Hydra, a many-headed beast that dominates the digital space in communication, sales and now advertising. According to SproutSocial, Facebook drives…

Sign Up for Allegra’s Live Marketing Webinar

live marketing webinar
Whether it’s an inspirational founding story, an innovative product that has the potential to disrupt an entire industry or a commitment to customer service that exceeds the norm, every brand strives to fill a void that exists in the marketplace. It’s their competitive advantage. But discovering – and marketing - this unique angle can be…

The Small Business Marketer’s Guide to Hosting a Business Open House

business open house
Whether your small business is fresh off the launch pad or is in a more mature place in its lifecycle, hosting a business open house is a valuable way to showcase your products and services, build awareness among your target market and open the door to new clients, networking partners and influencers. To effectively plan…

5 Networking Tips for Small Business Owners

networking tips
In an increasingly digital world, the value of face-to-face conversation among small businesses and their clients or prospects cannot be understated. According to the Harvard Business Review, 95 percent of subscribers said that in-person meetings are key to successful long-term relationships. Further, 89 percent agreed that face-to-face meetings are essential for “sealing the deal.” Here…

Six B2B Marketing Myths Debunked

marketing myths
With so many marketing options available, it’s hard to know what is most effective for small and medium-sized businesses. This is especially true for B2B marketers, 58 percent of whom, in a research study, indicated that generating high-quality leads is their top issue. At Allegra, we focus on helping B2B brands and nonprofits grow through…