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Archive for the ‘Digital Marketing’ Category

Join Our Back-to-School Supply Drive

Allegra Princeton is proud to be part of the Princeton and Cranbury community. We believe in giving back and investing in the future and the amazing kids who are working every day to learn and are gearing up to lead. In support of 25 incredible foster children in our area, we are collecting and filling…

9 Tips for Landing Page Design That Drive More Conversions

Landing Page Design
Today’s competitive business environment demands a multi-channel approach to even the most traditional marketing campaigns. Seasoned multi-channel marketers have learned the value of a marrying a print channel, like direct mail, with digital assets to improve response rates. According to the Direct Marketing Association, 22% of marketers report using some sort of online tracking capability,…

Marketing to Millennials

marketing to millenials
The massive surge of millennials as powerful buyers in the marketplace has forced companies and industries alike to re-examine everything they thought they knew about marketing. While some skeptics may wonder whether or not this approach is overkill, the fact remains that millennials are the most important group of consumers to come along in a…