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Lead Generation Webinar: “Find Your X Factor”


By Allegra - Princeton, NJ

Lead Generation Webinar: “Find Your X Factor”

Allegra recently hosted “Find Your X Factor,” an informative lead generation webinar that articulated strategic ways for business owners and marketers to distinguish their companies to drive leads and loyalty. The webinar was led by award-winning, cross-channel marketing influencer and Director of Keypoint Intelligence for InfoTrends, Kate Dunn. Kate detailed best practices to increase brand…


Myth vs. Fact – The Environmental Impact of Printing


By Allegra - Princeton, NJ

Myth vs. Fact – The Environmental Impact of Printing

In an environmentally aware world, many business owners are looking for ways to provide more sustainable solutions to meet their customers’ needs. To promote more eco-friendly practices, many businesses pledge to “save the trees” by reducing the use of paper and print materials. However, simply “going paperless” is not the perfect solution. In honor of…


4 Ways to Get the Most Out of Your Facebook Advertising Campaign


By Allegra - Princeton, NJ

It’s hard to believe that Facebook has been a part of most of our lives for nearly a decade. What was once a simple communication and photo-sharing channel has evolved into a social and technological Hydra, a many-headed beast that dominates the digital space in communication, sales and now advertising. According to SproutSocial, Facebook drives…


Sign Up for Allegra’s Live Marketing Webinar


By Allegra - Princeton, NJ

Sign Up for Allegra’s Live Marketing Webinar

Whether it’s an inspirational founding story, an innovative product that has the potential to disrupt an entire industry or a commitment to customer service that exceeds the norm, every brand strives to fill a void that exists in the marketplace. It’s their competitive advantage. But discovering – and marketing - this unique angle can be…


The Small Business Marketer’s Guide to Hosting a Business Open House


By Allegra - Princeton, NJ

The Small Business Marketer’s Guide to Hosting a Business Open House

Whether your small business is fresh off the launch pad or is in a more mature place in its lifecycle, hosting a business open house is a valuable way to showcase your products and services, build awareness among your target market and open the door to new clients, networking partners and influencers. To effectively plan…