Allegra - Marketing • Print • Mail
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What a Pleasant Surprise! A Hand-written Note in Print


By Allegra - Princeton, NJ

What a Pleasant Surprise! A Hand-written Note in Print

How to use print communications to cultivate customer relationships When you have a need for communications speed, nothing tops a digital message. Yet, we all know what an email inbox can look like at the end of the day. And how attractive the delete key can be when we have to prioritize what gets our…


Direct Marketing Offers That Stand the Test of Time


By Allegra - Princeton, NJ

Direct Marketing Offers That Stand the Test of Time

Open now for 25% savings! Receive our free guide! Respond today for a no-cost demonstration! The importance of the offer you present on your postcard or mailing envelope can’t be overstated. Among direct marketing pros, it’s generally accepted that it will account for fully 30% of your campaign’s success – second only to the list…



Variable Data Printing Drives Better Response


By Allegra - Princeton, NJ

Variable Data Printing Drives Better Response

The average person is exposed to 5,000 advertising and promotional messages every day. That’s more than 1.8 million annually. How can you cut through the clutter to be noticed . . . and remembered? With personalized, relevant messages that drive higher response, increase engagement and deliver greater ROI. Technology makes it easy! Enter variable data…


Learn How to Personalize Your Direct Mail to Drive Greater Response


By Allegra - Princeton, NJ

Learn How to Personalize Your Direct Mail to Drive Greater Response

Who has the time or money to invest in marketing that brings little or no return? Direct mail has kept a solid place in the smart marketer’s toolkit because it is such a flexible medium in cost and format . . . not to mention the wide availability of targeted prospect lists. This proven performer…