Allegra - Marketing • Print • Mail
6 Corporate Drive
Cranbury, NJ 08512

(609) 771-4000 Phone Contact Us

Blog

Did you know…


By Allegra - Princeton, NJ

We have a wide variety of services and solutions, just let us know what you need, we are here to support you in your success!


Direct Plus Digital: The Anatomy of a Landing Page


By Allegra - Princeton, NJ

Direct Plus Digital: The Anatomy of a Landing Page

An effective online response mechanism is a must-have for every direct marketing campaign. According to the Direct Marketing Association, two out of five prefer to respond online to a direct mail offer. (Others may like to reply by mail or phone, so always provide options.) Enter the landing page which is quite literally, where your…


Four Tips for Winning with Whitepapers


By Allegra - Princeton, NJ

Defined as persuasive, authoritative and in-depth reports on specific topics, white papers are for many small and mid-sized businesses an excellent tactic in content marketing – primarily for business-to-business enterprises.



Employee Engagement: 6 Ways to Show You Care


By Allegra - Princeton, NJ

Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale and overall productivity, not to mention company revenue. Given the costs of recruiting and training, one study estimates that it costs six to nine months’ salary on average to replace a salaried…