Allegra - Marketing • Print • Mail
6 Corporate Drive
Cranbury, NJ 08512

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Facebook Fan? We are too!


By Allegra - Princeton, NJ

Facebook Fan?  We are too!

Take a look at our page. Better yet - LIKE our page to become a fan! We look forward to seeing you there! https://business.facebook.com/allegra.princeton?business_id=385608994929761 Allegra Princeton Likes Facebook, we really do!



One Quick Way to Look Better on Google+ Local


By Allegra - Princeton, NJ

One Quick Way to Look Better on Google+ Local

Last month Google began rolling out a carousel-style slider of images as part of its local search results. Tablet and smartphone users are probably already familiar with seeing these business photos that are scrollable from side to side; the feature is just now appearing on desktop searches.   “The carousel places greater importance on the…


Parents Want Print for Back to School


By Allegra - Princeton, NJ

Parents Want Print for Back to School

When it comes to back-to-school shopping, parents named print advertising and direct mail as the two most preferred channels for receiving promotions and deals. The results were part of a study by analytics company Placed that surveyed more than 12,000 smartphone users on their usage and preferences. Some of the key findings include: -- Print…


Direct Mail is Still Delicious


By Allegra - Princeton, NJ

Direct Mail is Still Delicious

We aren’t the first ones to say this, but let’s finally put to bed the rumor that direct mail is unwanted and unwelcome. Far from it, in fact, as recent stats show. Direct mail continues to resonate with both business and consumer prospects, consistently generating solid response and respectable ROI. According to a leading marketing…