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The Key to Successful Web Marketing: Take it One Step at a Time


By Allegra - Princeton, NJ

The Key to Successful Web Marketing: Take it One Step at a Time

The importance businesses place on web marketing is growing daily; according to marketing giant Hubspot, 61 percent of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. With complicated, multi-pronged initiatives across your website, local listings and social media, it’s easy for busy small business owners looking to…


The FootPrint Fund ®


By Allegra - Princeton, NJ

What is the FootPRINT Fund? Allegra Princeton is pleased to launch the FootPRINT Fund®, which awards grants to select nonprofit organizations to help expand their marketing communication and print budgets. We are proud to be part of an great community and the amazing people we are honored to serve and wish to pay it forward.…


The Importance of Competitive Differentiation in Small Business Marketing


By Allegra - Princeton, NJ

The Importance of Competitive Differentiation in Small Business Marketing

In a recent blog post recapping Allegra’s “Find Your X Factor,” a hard-hitting webinar showcasing strategic ways for small business owners to distinguish their companies to drive leads and loyalty, I shared six tactics to break through the noise with an effective cross-channel marketing strategy. Kate Dunn, the award-winning, cross-channel marketing influencer and Director of…


Tips for Improving Customer Retention


By Allegra - Princeton, NJ

Tips for Improving Customer Retention

In today’s marketplace, your current and prospective customers are just a few clicks away from learning all they need to know about your business as well as your competitors. In such an incredibly transparent world, retaining your customer base requires a persistent strategy. According to global management consulting firm Bain & Company, increasing customer retention…


How to Drive Employee Engagement


By Allegra - Princeton, NJ

How to Drive Employee Engagement

As small business owners and managers, you have a unique opportunity to nurture close relationships with your employees that encourage their active engagement with the business. Engaged employees lead to improved talent retention, operational excellence, customer satisfaction and, ultimately, your business’ bottom line. According to Gallup's 2017 “State of the American Workplace” report, 70 percent…